Hey support, I recently spent a little time going through support as if I were a first-time customer. My first impression was positive. The store feels professional, and it’s clear you’ve put real effort into the brand and products. But while going through the buying journey, I noticed something more interesting than the design itself. There are a few points where an interested shopper could hesitate before moving from “I like this” to “I’m ready to buy.” That matters because the biggest opportunity for a store isn’t always getting more visitors. Sometimes it’s making better use of the visitors already arriving. I noticed this particularly around the product-page experience, trust/confidence signals, mobile journey, and the transition from product → cart → checkout. None of this looks like it calls for a complete redesign. They’re more like small points of friction that, when combined, can quietly leak buying intent. I’m also looking at this from a 2026 perspective. With search, AI-assisted shopping, and tools such as Shopify Sidekick becoming more important, clear product information and strong buyer confidence matter even more. Technology can help people find a store, but it can’t compensate for a buying journey that leaves them uncertain. I wrote down the specific points I noticed and the three changes I’d prioritize first. If you’d like, I can send you the breakdown. No charge and no obligation - you can simply review the observations yourself and decide whether any of them are worth acting on. Best regards, Emery's Jomiloju Shopify Growth Specialist